Believe it or not, exhibitions are a very powerful, flexible and highly cost-effective business generating tool.
In established economies they are a vital part of the marketing mix, alongside direct selling, advertising, direct mail and the Internet. In new and emerging markets they are a direct catalyst for industrial and commercial development. Exhibitions also have a major impact on local and national economies. Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business.

• To consolidate business relationships
• To solve specific problems
• To find new markets
• To appoint agents/seek principals
• To discuss specific terms/conditions/pricing
• To obtain technical knowledge
• To discuss business needs in a neutral environment