MaDecor Expo 2014, in which from all types of furniture to decoration materials – from all types of carpet to home textiles lots of product groups have been exhibited, was such a entry door for Moroccon Market. The success of the MaDecor Expo 2014 has gone beyond the expected thanks to the “ Professional Visitors – MatchMaking” studies that first done by Elan Expo in region exhibitions. As well as most of the visitors were sector professionals, in line with this specific study the local companies has matched with exhibitors before the exhibition in accordance to their product groups and during the exhibition 560 B2B meetings was held.
Morocco, with the 33million population is a dynamic market with a considerable potential of growth, confirmed by the constant GDP growth rate expected to remain positive for 2015. The Morocco government's policy of further encouraging foreign companies to invest in their countries and the constant increasing of privatisation are creating the right conditions for the furniture industry to consolidate in this market area. The significant average increase of office furniture imports in Morocco in the last period is a strong signal in this sense.